Coveted Collections is a curated series of pop up events enabling luxury emerging designers to engage trendsetting fashion-forward shoppers. We thrive on unique engagement strategies that blend digital prowess with a temporary brick and mortar footprint. 

We create a retail distribution channel for fashion designers that integrates pop-up shop merchandising strategies, sales showroom capabilities, and brand activations. Upon request, we also equip these fashion architects with resources and connections needed to scale their business. ​

We are more than a pop up shop; we are a consultancy for brand positioning, a springboard to retail efficacy, and a conduit of passion and enterprise.




Alisha Alexander boasts 10 years of experience across apparel product development, apparel buying, and personal styling. At the heart of each role, she worked directly with designers to amplify their collections.

After spending several years frustrated with the lack of inclusivity and diversity within the industry, she decided to create a solution. Alexander is now spearheading the creative direction of Coveted Collections which intentionally seeks out multicultural designers who are new, emerging, and independent.

Her current editor role with Vegas' leading luxury lifestyle publication, Deluxe Version Magazine, allows Coveted designers to snag an editorial feature and capture new shoppers. As the Fashion Market Editor, her perspective on all things fashion allows her to create impactful events and content for designers and shoppers alike.

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